Wednesday, May 6, 2020

The Sports Analytics Industry A Niche Market Of Sports...

The sports analytics industry is a niche market of Sports and recreation industry. Per estimation by PWC, global sports industry revenues will grow to $145.3 billion at an annual compound growth rate of 3.7 percent and according to the report from PRNewswire , the sports analytics market is estimated to grow significantly from $145 million in 2013 to $4.7 billion by 2021 (PRNewswire, 2015). Per report from US Dept. of Commerce, US is expected to be the biggest market with 2015 revenue contribution of over $83.3 billion (Smith et. al., 2015). Per survey by University of Michigan the Consumer Confidence Index (CCI) is 82.5 as of June, 2014 which is up by 1.6% compared to 2013. The higher rate of CCI implies higher consumer confidence and buying power (Carroll, 2014).While the ongoing recovery of economy in western countries is in progress, there is a shift in emerging markets with increase in spending power due to the rising middle class and large populations. In addition, the US young er generation has been least impacted by economic recession compared to Baby Boomers and is considered to have higher buying power (Maxwell et al. 2014). The competition in the industry is characterized by a moderate number of competitors including a few established companies with majority of the market share. Product Services: The â€Å"powerVW† sports analytics product is developed using the power of proven big data analytics and information technology leveraging the unique lifestyle platform ofShow MoreRelatedMarketing Analysis : Global Media Industry1927 Words   |  8 PagesIndustry overview In this section we will be analyzing two distinct yet complementary broad industry segments in which Disney Operates namely, Media Industry which includes media network and entertainment business including Parks and Film, and the other is Consumer Products. Media Industry In 2014, Global media industry generated more than 4 trillion USD in revenue. 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